17/11/2014
Today we’ve unveiled our new website offering dynamic and responsive ways to explore the Institute’s research, staff, opportunities and activities. The key objectives of the redesign project were to create a more personalised user experience, meet the different user requirements of each of our main audiences and ensure ease of use.
Professor Michael Wakelam, Babraham Institute Director said “The website reflects the Institute’s commitment to engagement, to presenting our world-leading science, to openness and transparency. The website has been designed with the user journey in mind so no matter whether you’re an academic wanting to know about a particular aspect of our research, an industry member wanting to use our first-class scientific facilities or a member of the local community who wants to know about the science on their doorstep, we’ve designed the website so you can quickly access the information you want to find.”
In addition to presenting the Institute in words, the website’s imagery provides a window into the Institute itself, generally featuring Institute members of staff rather than stock images.
As well as refreshed design and navigation, the site has been enhanced with new content. For example, the Institute’s scientific facilities have a much higher profile, allowing potential and existing users to learn more about what each facility has to offer. The new Get Involved section highlights commercial, training and engagement opportunities for industry partners, students, schools and community groups.
The site has been designed to offer an accessible experience for all, including tablet and mobile users, so regardless of device, web visitors can enjoy everything the website has to offer while receiving the best user experience.
We’re excited to share the new website with you and welcome all user feedback and comments. Please send this to kec@babraham.ac.uk.
Contact: Louisa Wood, Communications Manager louisa.wood@babraham.ac.uk The Babraham Institute Babraham Research Campus Cambridge CB22 3AT United Kingdom Notes to Editors: About the Babraham Institute: The Babraham Institute undertakes world-class life sciences research to generate new knowledge of biological mechanisms underpinning ageing, development and the maintenance of health. Our research focuses on cellular signalling, gene regulation and the impact of epigenetic regulation at different stages of life. By determining how the body reacts to dietary and environmental stimuli and manages microbial and viral interactions, we aim to improve wellbeing and support healthier ageing. The Institute is strategically funded by the Biotechnology and Biological Sciences Research Council (BBSRC), part of UK Research and Innovation, through an Institute Core Capability Grant and also receives funding from other UK research councils, charitable foundations, the EU and medical charities. Website: www.babraham.ac.uk The Biotechnology and Biological Sciences Research Council (BBSRC) is the UK funding agency for research in the life sciences. Sponsored by Government, BBSRC annually invests around £450 million in a wide range of research that makes a significant contribution to the quality of life for UK citizens and supports a number of important industrial stakeholders including the agriculture, food, chemical, health and well-being and pharmaceutical sectors. BBSRC carries out its mission by funding internationally competitive research, providing training in the biosciences, fostering opportunities for knowledge transfer and innovation and promoting interaction with the public and other stakeholders on issues of scientific interest in universities, centres and institutes. Website: bbsrc.ukri.org/
17 November 2014